“Self-branding is about being a signal in the noise of human capital. The stronger your brand, the stronger that signal.”
It makes you distinctive apart from your talents, otherwise “our individuality will be invisible.” (Chamorro-Premuzic, 2013) Building an authentic digital profile, I would say is a form of advertising yourself. No consumer likes a deceptive advertisement. Same goes to your target audience a.k.a your potential employer.
Before building, know how they evaluate us. Understand them!
(Jobvite’s 2013 Social Recruiting Survey Results)
Besides having the traditional resumes, working on developing our digital profiles on the Top 3 platforms is a must. It should be easy since tips are just a Google away!
For example, LinkedIn’s official blog has tips on how to create a killer profile. I would like to highlight a part of their infographics about how your profile views can increase:
This brings me to my next point: the vital areas of your digital profile that contributes to authenticity. As I was researching, I came across Dan Schawbel, a personal branding guru. He shared a few tips about personal branding which I would like to add on.
He mentioned that discovering our niche areas will increase engagement with our audience. (Hellum, 2014) What are our skills and talents? What experience can we share to showcase our real abilities to the employers? A concise self-summary alongside with accurate information will earn us the points.
One of the reasons why employers screen candidates through multiple social media platforms, I believe, is due to the need of authentication. No employer wants to hire candidates whom aren’t what they claim to be in their resumes. Thus a consistent portrayal of a professional and true image of ourselves across the platforms will enhance credibility. Another interesting way is to create video resumes where you can showcase yourself directly.
An example which Prof. Edgar Meyer shared with us previously:
Also, Dan Schawbel also brought attention towards the power of engaging in online platforms to build up powerful connections and leave “a digital footprint in the environment where you want to grow your expertise.” (Hellum, 2014) Online engagement will increase our chances of potential future employment. Who knows? Your future boss might be your connections in LinkedIn!
Living in the digital era, I believe tips and tricks to build a digital profile is simple. But to build an authentic digital profile, where we must maintain up-to-date information and engage constantly with others, requires time and effort. At the end of the day, our digital profile will be useless in aiding us to find a job if we fail to make good use of it!
Anthony, G. (2014). Graeme Anthony C.V.I.V – Skills. [image] Available at: https://www.youtube.com/watch?v=7naC7iDbq-w [Accessed 3 Dec. 2014].
Baird, A. (2014). Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]. [image] Available at: http://blog.linkedin.com/2014/07/01/creating-a-killer-linkedin-profile-tips-from-link-humans/ [Accessed 3 Dec. 2014].
Chamorro-Premuzic, T. (2013). The Future of You. [online] Harvard Business Review. Available at: https://hbr.org/2013/01/the-future-of-you/ [Accessed 3 Dec. 2014].
Hellum, J. (2014). Dan Schawbel’s personal branding advice to journalism students. [online] Brand Me a Journalist. Available at: http://brandmeajournalist.com/?p=1079 [Accessed 3 Dec. 2014].
Kasper, K. (2014). 2013-Jobvite-Social-Recruiting-Survey-Results-292×1024. [image] Available at: http://www.jobvite.com/blog/2013jobvitesocialrecruitingsurvey/ [Accessed 3 Dec. 2014].