Online meets Offline

“Self-branding is about being a signal in the noise of human capital. The stronger your brand, the stronger that signal.”

 It makes you distinctive apart from your talents, otherwise “our individuality will be invisible.” (Chamorro-Premuzic, 2013) Building an authentic digital profile, I would say is a form of advertising yourself. No consumer likes a deceptive advertisement. Same goes to your target audience a.k.a your potential employer.

Before building, know how they evaluate us.  Understand them!


(Jobvite’s 2013 Social Recruiting Survey Results)

Besides having the traditional resumes, working on developing our digital profiles on the Top 3 platforms is a must. It should be easy since tips are just a Google away!

For example, LinkedIn’s official blog has tips on how to create a killer profile. I would like to highlight a part of their infographics about how your profile views can increase:


(Baird, 2014)

This brings me to my next point: the vital areas of your digital profile that contributes to authenticity. As I was researching, I came across Dan Schawbel, a personal branding guru. He shared a few tips about personal branding which I would like to add on.

He mentioned that discovering our niche areas will increase engagement with our audience. (Hellum, 2014) What are our skills and talents? What experience can we share to showcase our real abilities to the employers? A concise self-summary alongside with accurate information will earn us the points.

One of the reasons why employers screen candidates through multiple social media platforms, I believe, is due to the need of authentication. No employer wants to hire candidates whom aren’t what they claim to be in their resumes. Thus a consistent portrayal of a professional and true image of ourselves across the platforms will enhance credibility. Another interesting way is to create video resumes where you can showcase yourself directly. 

An example which Prof. Edgar Meyer shared with us previously:

Also, Dan Schawbel also brought attention towards the power of engaging in online platforms to build up powerful connections and leave “a digital footprint in the environment where you want to grow your expertise.” (Hellum, 2014) Online engagement will increase our chances of potential future employment. Who knows? Your future boss might be your connections in LinkedIn!

Living in the digital era, I believe tips and tricks to build a digital profile is simple. But to build an authentic digital profile, where we must maintain up-to-date information and engage constantly with others, requires time and effort. At the end of the day, our digital profile will be useless in aiding us to find a job if we fail to make good use of it!

Cheers 🙂


Anthony, G. (2014). Graeme Anthony C.V.I.V – Skills. [image] Available at: [Accessed 3 Dec. 2014].

Baird, A. (2014). Creating A Killer LinkedIn Profile: Tips From Link Humans [INFOGRAPHIC]. [image] Available at: [Accessed 3 Dec. 2014].

Chamorro-Premuzic, T. (2013). The Future of You. [online] Harvard Business Review. Available at: [Accessed 3 Dec. 2014].

Hellum, J. (2014). Dan Schawbel’s personal branding advice to journalism students. [online] Brand Me a Journalist. Available at: [Accessed 3 Dec. 2014].

Kasper, K. (2014). 2013-Jobvite-Social-Recruiting-Survey-Results-292×1024. [image] Available at: [Accessed 3 Dec. 2014].


8 thoughts on “Online meets Offline

  1. Indeed an intuitive perspective on building a digital profile Zoe! The facts and figures are incredible. I do believe that the analogy given as a digital profile being portrayed as an “advertisement” is pretty accurate.

    A question that is still being left unanswered for many of us is how will our “multiple identities” or this line drawn between personal and professional profiles affect the “authenticity” of our digital profile. Upon reading your views on the previous topic, you made a stand for having multiple identities (Yee 2014). Therefore, how exactly would this distinction create “authenticity” in your digital profile?

    As Cristina has discussed the issue of privacy being “diluted” in the digital sphere (Costa 2014), do you think it plays a huge role on the effects of your digital profile? I believe that many of us have yet to embrace the fact that this distinction is blurring (Forbes 2014). Your views on this would be very much appreciated!

    Costa, C., 2014. Hangout#6 with Cristina Costa.

    Forbes, 2014. Trying To Manage Millennials? Give Up And Lead Them Instead. Forbes. Available at: [Accessed December 3, 2014].

    Yee, Z., 2014. One or more Online Identity? Available at: [Accessed December 4, 2014].


    • Hey Khai! Thanks for reading and raising intriguing questions!

      Well, I agree with you that the line between personal and professional is becoming blurred but ultimately we have to make a choice. I still stand with my view of drawing this line and having separate accounts for personal and work life. “This is why every employee – especially senior ones – should consider that what they do on their own personal time, rightly or wrongly, can be exposed to their employers. ” (LUBLIN, 2014) Being mindful of what you post, share and how you engage with others will help you to achieve authenticity. By having multiple identities, I am just choosing to displaying different sides of me to certain target audience.

      I believe a “diluted” privacy will not substantially affect my personal and work life digital profiles. This is because I do not think there is anything to hide from my employers even though I have a personal profile, I just prefer it to be in that way as in the work life there needs to be a certain level of professionalism!

      Hope to learn your views too! 🙂

      LUBLIN, D. (2014). Lines blurred between employees’ work and private life. [online] The Globe and Mail. Available at: [Accessed 4 Dec. 2014].


  2. Hi Zoe,

    Great insights and video! Agree with you on “Building an authentic digital profile, I would say is a form of advertising yourself. No consumer likes a deceptive advertisement. Same goes to your target audience a.k.a your potential employer.” Indeed, it’s definitely a form of advertising, and I am sure it plays a huge role now that just within a few clicks and press of buttons, employers are able to find us.

    However, with the fact that everyone is gearing towards this direction, will the social networking environment overcrowd in time to come? You mentioned using LinkedIn, and so did many others. Will LinkedIn eventually become something so basic like a resume, that the individual cannot stand out from it anymore?

    I wonder what’s the next big thing? Looking forward to further discussions with you! 🙂


    • Hey Jeanne! Thanks for your comment! 🙂

      Yes I do think that overcrowding will occur because at this point in time, I believe it is already more than crowded. Just LinkedIn alone, there are already 135 million members (Bullas, 2012). I believe the numbers are only going to be increasing in the future. I think LinkedIn is already a form of an online version of your Resume however an individual should still be able to stand out by:
      1. Consistently engaging with other professionals
      2.Similar to what you have shared, consistently sharing what one has done in their work fields.
      I think connections on LinkedIn will be a strong tool to leverage on and stand out from others because with that connection, you are already ahead of others! When you consistently share your work and engage, other professionals will take note of you and that’s how you can stand out!

      This is my view of how things may progress!
      Cheers! 🙂


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  4. Hi Zoe!

    Really insightful post that you have done with lots of facts and figures! I agree with you that authenticity is key and it sounds so easy but can be very difficult to achieve, especially since we are living in such a competitive country where everyone wants to portray their best image out there. I do find it easy instead to overstate our skills and abilities because we tend to feel that it’s better to do so as it will make us “look better”. However, I feel that at the end of the day, I rather understate than overstate my skills and experience as I wouldn’t want my employer to have false and high expectations of me. I prefer proving them on the job instead. 😉

    I too believe in consistency as well, as only a consistent profile will give credibility to our profile as a whole. I agree that a lot of time and effort will be needed in order to create an awesome online professional profile, but it will be all worth it at the end. Being in a digital era requires us to always be quick on our feet and constantly upgrade ourselves with the latest tools and gadgets. Wen Hui’s post actually mentioned about other online platforms available to us such as Gravatar, Plaxo, biznik just to name a few. You can read the full blog post of Wen Hui’s through this link:

    Other than that, all the best in creating your online professional profile! Great post!



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